Dyad Strategies Announces Partnership with Kappa Alpha Theta


Dyad Strategies Announces Partnership with Kappa Alpha Theta

Dyad Strategies CEO Gentry McCreary announced today the formation of a new partnership between Dyad Strategies and Kappa Alpha Theta Fraternity. In this partnership, Dyad Strategies will conduct a four-year longitudinal assessment of the entire Kappa Alpha Theta undergraduate membership, assisting the Fraternity in better understanding the impact of membership in Kappa Alpha Theta over time and the culture of Theta’s nearly 150 undergraduate chapters.

At the heart of this project is the development of a customized member assessment for the Fraternity, the Theta Outcomes Assessment. This assessment will measure a variety of student attitudes, beliefs, and behaviors, with constructs such as leadership self-efficacy, social justice attitudes, and authenticity, each of which is mapped to one of the Fraternity’s seven membership learning goals. In measuring these constructs over time, Dyad will be able to help Theta understand exactly how its members are learning, growing, and developing as a result of their membership. By mapping Fraternity educational initiatives to these various outcomes, Dyad will also be able to measure the impact of the Fraternity’s wide-ranging educational offerings.

Also, Theta will make use of Dyad’s Fraternal Sisterhood Questionnaire, which will allow the organization to better understand the culture of chapters by measuring attitudes about the five schema of sisterhood (Shared Social Experience, Belonging, Support and Encouragement, Accountability, and Common Purpose) and related constructs. By making use of these data, Theta will be poised to be even more strategic with their chapter consultation program, providing necessary and timely interventions to chapters based on their demonstrated needs.

“We are thrilled to launch this new partnership with Kappa Alpha Theta,” said Gentry McCreary, CEO of Dyad Strategies. “This long-term initiative will allow us to help Theta better tell its story by understanding the impact that membership in Theta has on the 20,000 young women who are part of this organization. The leadership of Kappa Alpha Theta has demonstrated a real commitment to ensuring that its members learn, grow and develop as a result of membership, and we are looking forward to helping them demonstrate that impact.”

“Kappa Alpha Theta aims to deliver an experience that offers value to our members and provides the greatest impact based on membership outcomes,” said Melissa Shaub, Theta’s Director of Education and Leadership. “We are appreciative of Dyad’s support and consultation for the entire assessment process, beyond just data collection, and are very excited for the next four years.”

About Dyad Strategies LLC

Dyad Strategies is a research and strategic planning firm dedicated to helping organizations and universities measure and improve the impact of their work. Managing partners Gentry McCreary, Ph.D. and Joshua Schutts, Ph.D. are actively engaged in consulting, speaking, and conducting research in the field of higher education, and have over 20 years of collective experience. Dyad Strategies is a limited liability company organized under the laws of the State of Florida since 2014.

About Kappa Alpha Theta Fraternity

Founded in 1870 at DePauw University (then Asbury College) in Greencastle, Ind., Kappa Alpha Theta is recognized as a leader in the Greek community regarding programs for members, scholarships awarded, and chapter excellence. The Fraternity supports 143 college chapters and more than 200 alumnae groups across the US and Canada. Membership totals nearly 220,000.


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